Melado | Premium Ice Cream Brand Website, Menu & Ordering Platform

Melado is a Pakistani ice cream brand that differentiates itself by using pure fruits with no artificial additives. While the company has grown significantly, their current digital menu don’t have the the functionality to get orders, and more. I engineered this platform to provide a faster, more visual ordering experience that handles the specific needs of a high-traffic ice cream parlor.

From an engineering perspective, the challenge was to create a “visual-first” menu that has one of the unique experience, interface and betterly represent the branding nature of the Melado brand, that remains performant on mobile devices. I focused on a lightweight architecture that allows for high-resolution product shots of the ice creams and popsicles, paired with a streamlined Cash-on-Delivery (COD) checkout flow optimized for the local market.

I developed this project in early 2025 during the opening of Melado’s Mingora branch, which is owned by my cousin. My goal was to present a modern digital menu for their brand (cause they don’t had at that time), something faster and more intuitive. Although I didn’t pitch it to the owner at that time for some reasons, but I think we will colab in future if I think so, Insha’Allah.

It was really interesting project for me, because most of my projects are specifically for dashboard-based apps, but this project needed to have a very unique branding, interface and more importantly the “feel”. Well, personally (haha) I really am impressed by this new digital menu website.

As always, made with ❤ by SajidUllah K @s5sajid, Fullstack Product Engineer. Thank you.